Meet the Founder

Long before Just for Wags came to life, a bundle of joy named Deo entered our lives to teach us the meaning of true love, followed shortly by another addition to our family, Pogo. These two fur babies became the heart and soul of our journey, and they inspired us to create something special for pets everywhere.

Just for Wags was founded in 2018, starting as a small project driven by our passion for pets. Back then, we had no idea where this journey would lead. But as time went on, we grew more serious about our mission. We began designing our own pet toys, unlike anything you can find in India. Our designs are original, our quality is unmatched, and our goal is simple—making pets as happy as they make us.

Our Mission

At Just for Wags, we are committed to creating India’s best plush toys and unique experiences that bring joy to every pet. We believe in crafting toys that not only look good but also make pets feel happy, engaged, and loved.

We stand behind our promise to give pets only the best. Every design is carefully created, and each material is hand-selected to ensure durability and safety. We go the extra mile by having our very own Co-Owners—Deo (Beagle) and Pogo (Lhasa Terrier)—test each toy to guarantee its quality. We won’t put any product on the market unless we’re proud to call it ours.

Our Unique Approach

• Original Designs: Our toys are one-of-a-kind and crafted with love, making sure they stand out in terms of both quality and innovation.
• Handpicked Materials: We choose only the finest materials for our toys, ensuring they are safe, durable, and fun for your pets.
• Tested by Our Pets: Every product goes through rigorous testing by Deo and Pogo to ensure that it meets our high standards of comfort and quality.